Welcome to Henkel Sellotape
We proudly market New Zealand's best known brand of adhesive tape - Sellotape®
We also market a number of other quality brands of Stationery, DIY, Technical and Industrial Tapes and Adhesive products.
Our brands include:
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- Sellotape® is the leading brand of adhesive tape in New Zealand
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- Pritt is a huge brand worldwide for Stationery Gluing and Correction products
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- Loctite is a worldwide flagship brand to solve all instant gluing needs
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- Inseal is the brand for single and double-sided technical foam tapes
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- Powerbond is the brand for high performance technical acrylic foam tapes
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- Proguard is the brand for high performance Protection Films
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- Promask is the brand for high performance Masking Tapes
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The Sellotape® brand offers:
- a market leading brand, with a Number One selling household tape range for over 50 years in New Zealand
- a complete range of tapes for all home and office applications
- a reliable and quality brand you can trust
- a truly international brand, sold in many countries world-wide
- strong brand awareness - around 98% of New Zealand consumers recognise the Sellotape® brand name
Brief history of Sellotape®
- 1937 - Sellotape® is born - Colin Kininmonth and George Grey coated cellophane film with a natural rubber resin to create a sticky tape product. They registered this product under the name Sellotape®
- 1939 - Following the outbreak of war in 1939 the company was put on war work and made Cellulose tape for sealing ration and first aid packs, and a cloth tape for sealing ammunition boxes. There was also a product produced in sheet form for covering windows as protection from breaking glass.
- 1950's - Sellotape® brand comes to New Zealand
- 1966 - Manufacturing of Sellotape® begins in New Zealand
- 1994 - ISO 9001 Quality Accreditation for Sellotape® in New Zealand (now 2000 version)
- 2002 - Sellotape® was bought by Henkel Consumer Adhesives, part of the largest adhesives company in the world.
Today, Sellotape® consumer products are highly popular and used widely in homes and offices.
Did you know:
- Sellotape® has been featured three times in the Superbrands' book of the world's greatest brands.
- A passengers life was dramatically saved on a flight from Hong Kong to London in May 1995 when a coat hanger, Sellotape® and a bottle of brandy was used in an emergency mid-air operation.
